Harnessing the power of working as one.

Welcome to FacilitationEXP

Thanks for visiting. I’ve spent over 25 years in executive roles helping brands and teams grow—but facilitation has always been the work I love most. Bringing people together, creating focus, sparking ideas, and turning talk into action is where I do my best work.

At Facilitation EXP, everything I do is grounded in three values: Curiosity, Courage, and Humility. I stay curious about what drives people. I believe in taking risks that lead to real change. And I know that great facilitation isn’t about me—it’s about helping others do their best thinking together.

Please explore the site to learn more about how I work, what clients say, and how I can help you get the most from your next gathering. Let’s make your time together count.

What do clients need from a facilitation partner?

Leadership
    • Creates safe, respectful spaces
    • Creates trust and connection
    • Creates a clear process and structure
    • Creates collaboration across teams and empowers participants to contribute meaningfully
    • Gets out of the way
Skills
    • Conducts pre-work interviews with participants, which builds session springboard
    • Listens deeply and brings a balanced and unbiased approach
    • Brings fresh perspectives and creative problem-solving
    • Asks the right questions and aligns teams quickly
    • Distills and frames complex issues into clear, actionable direction
    • Makes serious work feel approachable, inclusive and enjoyable
Adaptability
    • Keeps teams grounded, engaged and energized
    • Monitors momentum and shifts approach as required
    • Combines analytical rigor with warmth and humour
    • Captures and organizes group ideas in real time
    • Can work with tech and tools effectively for remote sessions
Outcomes
    • Effectively distills priorities and workplan
    • Creates buy-in for next steps and individual area leadership
    • Stays plugged in and responsible for implementation as required
    • Assists in building momentum and enthusiasm for future sessions

What I Do

Well planned facilitation that moves teams forward.

FacilitationEXP was created to make your most important conversations count. Whether you’re aligning a leadership team, navigating a transition or reviewing corporate strategy planning, I help organizations get clear by asking the right questions, develop collective buy-in to priorities, and work to build momentum on execution. Areas of focus:

Leadership Alignment

Leadership Alignment

Strategic Development

strategy development

Culture Integration

brand & culture integration

Hugh Ruthven - Facilitator

Experience

that inspires action.

Facilitator. Strategist. Guide.
With 25 years of leadership experience and a passion for purposeful conversations, I help teams get clear, get aligned, and get moving.

What Does EXP Stand For?

At Facilitation EXP, EXP isn’t just part of the name, it’s my promise to you of the following.

Expectations

Clear purpose, defined goals, and a shared vision of success.

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Expectations

Expectations cartoon
And yes, it’s about expectations. Why are we getting together…really? What are the clearly spelled out deliverables? Who needs to be in the room, and who should be left out? Why? What have we determined prior to the meeting about the contributions and leadership opportunities for the participants? Is it just an agenda or a specific roadmap? What conversations and research needs to be done prior to the gathering, to leverage output? What’s the right balance between envisioning a perfect gathering outcome while keeping the vibe fluid?

EXPonential

One focused session sparks results that ripple beyond the room.

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EXPonential

Exponential GrowthOur time is precious. It is our most valuable currency and yet we have all participated in many gatherings that are unproductive. We regularly put our most valuable resource (people) together with our most precious asset (time) and commonly achieve less than stellar results. It all becomes very expensive.

But conversely, if gatherings are pre-planned properly, if we have the right participants, in the right mindset, with a clear understanding of the mission, then we can achieve remarkable outcomes…..

EXPlicit

Clarity with clearly defined roles, goals, and next-step actions.

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EXPlicit

Coach making plansMissions are generally successful when instructions to the team are explicit. You know – clear, direct, straight-forward, detailed, candid, precise and comprehensive. It might seem obvious, but a lot of this clarity comes from the proper preparation before anyone sits down. If one does the proper pre-work, then odds are on success.

The job of the facilitator is part leadership, part guidance, and part coach. He or she makes sure that everyone on the bench gets to play. But, once on the floor, all the players need to individually and collectively know how to get to the basket.

EXPress

Momentum through focused energy, clear direction, real results.

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Highspeed TrainAnd yes, it’s about keeping things on track and on task. But we’ve all been to a dance where things are really building and shaking and then….. the DJ misreads the crowd and puts on the trainwreck. Energy tanks. Participants get that funny look on their face, disengage and walk off the floor for refreshments. If we’re not dancing, we’re not being productive.

So how do we keep everyone on the dance floor – engaged, inspired motivated and having fun?

EXPlore

Deep listening, safe spaces, smart questions, stronger ideas.

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Minds full of ideasWe all need to listen to each other more. I mean… really listen to each other, because most of us think talking is way more fun. The key is, we need everyone in that gathering to be recognized, respected and rewarded and that’s the facilitator’s job – to bring that energy and feeling of collective safety out in each member of the group. When everyone is feeding off each other’s great ideas, wonderful things can happen. We achieve this by using the right stimulus tools and by asking the right questions, clarifying, probing and exploring as a group.

Expedite

Quickly converting key conversations into clear action and plans.

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Expedite

EXP BUNNYHow many gatherings have we all been to, where we have a fantastic, great energy filled meeting – but then nothing comes of it? Well, let’s be honest – it’s a bummer, and it’s an especially big bummer for the participants, when they are invited to another meeting…..for what?

With most clients, I prep for the meeting, do my very best to run a very good meeting and then follow up to ensure that stuff gets done. This is the reward for the participants – they were actively listened to in the meeting and outcomes were created based on their thinking. That’s a very important, motivating outcome that powers future gatherings and builds culture – whether your organization is made up of three people or thirty. This action closes the loop and builds great credibility for the group that came together in a gathering to produce results.

Experience

Bringing decades of tested expertise into every single session.

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Experience

Facilitator Hugh RuthvenI’m a facilitator, strategist, and endlessly curious human.

Over my career, I’ve held senior leadership roles in major organizations, guided national brands, and run my own brand consultancy. I’ve helped clients like McDonald’s Restaurants of Canada, DDB Canada, UBC’s Sauder School of Business, the Canadian Tourism Commission, Sobey’s Canada, Beedie Development, The Land Title Survey Authority of British Columbia and many more shape strategy and culture through thoughtful, well-run gatherings.

In 2024, I earned my Advanced Professional Facilitation accreditation from Royal Roads University, adding to an MBA in Executive Leadership and decades of practical experience guiding teams to clear, actionable results.

Most of all, I love seeing what happens when a room full of people feels safe to listen, challenge, create, and commit – together.

Our time is precious. It is our most valuable currency and yet we have all participated in many gatherings that are unproductive. We regularly put our most valuable resource (people) together with our most  precious asset (time) and commonly achieve less than stellar results. It all becomes very expensive.

But conversely, if gatherings are pre-planned properly, if we have the right participants, in the right mindset, with a clear understanding of the mission, then we can achieve remarkable outcomes…..

Group Collaboration

Let’s Make Your Next Gathering Count

If you’re planning a strategy session, leadership off-site or a brand review process, please reach out if you think I can add perspective, help you think about next steps or just answer some general questions you might have.